
Leticia Melo Designer
leticiamelorsdesign@gmail.com
linkedin.com/in/leticiamelorsilva
Instagram/@designmeloleticia
Design Skills
Design methodologies, ideation, web writing, user testing, personas creation, design thinking, 5S, 5W, benchmarking, design thinking, kanban, concept sketches, responsive grids and heuristic evaluation.
Languages
Portuguese (fluent)
English (advanced)
Spanish (intermediate)
French (academic)
User Research | Project Skills
Journey mapping, desk research, conducting semi-structured interviews, application of user testing, project methodologies, marketing strategies, qualitative/ quantitative surveys and project coordination.
Work
Experience
Freelancer Designer
UX/UI and Graphic Designer (2024 - Present)
Creation of website interfaces, coordination and strategic
planning of marketing for social networks, branding projects
and graphic design materials.
Designer de Produção Artística
Freelancer (Fev 2025 - Present)
Creation of visual identity and graphic materials for promoting events and artistic performances (theater and dance) in partnership with art schools and theater clubs in Recife;
Structuring visual resources for art courses;
Developing content for external social media to capture audiences;
Organizing marketing strategies for both internal and external audiences.
Project Assistant
Publius Institute (One-off project; Aug 2025 - Sep 2025)
Active project management, encompassing the production and event process; External communication with clients; Budget organization and Reformulation of internal processes.
UX/UI Designer
Customer Success Marketing Internship
Amarante Hoteis (April 2021 - October 2023)
Mapping journey of all internal and B2C interactions to correct difficulties
and develop strategies in communication and marketing, for example,
creating benchmarking, personas, research strategies, applying CES;
NOTES and creation/management of customer interaction BOTs;
Development of prototypes for internal projects and reports on
monitoring activities and progress.
Web Designer & Graphic Designer
Analist Designer
Amaré Agência de Marketing e Publicidade (May 2020 - January 2021)
Creation of interfaces for websites, landing pages and applications for iOS, Android and Desktop;
Responsible for the branding area and planning marketing campaigns;
Graphic materials: advertisements, publicity, posts, videos, etc.
Education
Bachelor's Degree in Design
Center for Advanced Studies and Systems of Recife, CESAR School (January 2020 - December 2023)
4-year course covering all areas of design, but mainly project-oriented design. Some activities included: Monitoring, team coordination and demonstration of tools for creating digital artifacts.
Customer Experience
CS Academy (2023)
A 2-hour course for Introduction to Customer Experience.
Web Writing
Lemonade School Marketing School (2023)
A 2 and a half hour course introducing Web Writing.
Project
KOPI
Proposed Solution | Monitoring of brazilians' residential water tanks in the areas most affected by Aedes Aegypti (August 2022 - December 2022)
View project 🔗 (portuguese)
A solution that, combined with public campaigns and community activities, can raise awareness among the population, help map cases and create support for areas of the city of Recife (PE) that are seriously affected by the proliferation of Aedes Aegypti mosquitoes and the development of arboviruses, such as Dengue, Chikungunya and ZIKA.
A multi-faceted solution (Phygital) that combines a device with sensors for water tanks, an interface for municipal agents and an app+equipment to help residents monitor their water tanks.
TOOLS
Figma | Illustrator | Photoshop | InDesign | Audition | MIRO | Canva | PowerPoint | Sketchup | Procreate | Guide 121 | Salesforce | CapCut | Google Slides | Google Documents | Excel | Trello | Asana